Customer Connectivity: What Do Corporate Bond Customers Really Want? – Stifel
In an effort to refine Stifel’s distribution strategy, we recently solicited feedback from customers about their electronic preferences for delivery of our liquidity pool (pre-trade data) and how they are interacting with the street in an increasingly digital-based financial landscape.
Our outreach included inquiries about customers’ order and execution management systems (OMS and EMS) and connectivity preferences. In all, we gathered more than 500 responses from institutions of all sizes and sophistication levels in Investment Grade, High Yield and Emerging Markets.